After years of training and dieting relentlessly throughout my teen years and early 20s, my passion for taking my physique to the next level took a major step in 2018 when I began my competitive bodybuilding journey. As someone who lived and breathed the healthy lifestyle everyday, I was very aware of what it required to be at the top level.

I began my super-supplement/PED journey with the intention to become a top level competitor and make a name for myself and future personal brand. Throughout my years of working in supplement stores and online coaching in the fitness industry, I knew that I could be a beacon of inspiration for others and grow a like-minded community through my own brand.

After four years of competing and growing success with my bodybuilding journey, I had a life altering experience in May of 2021. One week out of my next bodybuilding show, I experienced liver failure and developed DVT blood clots in both of my legs. This was the most terrifying time of my life. After being in the ICU for six days, having my family fly in town, and the doctors unsure of my recovery - I was terrified I would lose my life. All I could do was pray and trust that this would not be the end.

After receiving a blood transfusion and begging for my life, I finally began to recover and was released from the hospital. The pain and suffering I had to endure over the next six months of being in a wheelchair and rebuilding my life was a pivotal moment in my career. It gave me a new perspective and purpose that I was not seeing before being so focused on becoming a top level competitor. Realizing that my purpose was much bigger than earning a trophy, I began to see the light and exactly how my brand would impact others and prevent this from happening to anyone else.

I wouldn’t wish pain and experience my worst enemy. Although I atrophied all my muscle mass and had to start over from square one, I was not going to let the brand be impacted. I kept my head down and wore many hats in the beginning of the development phase for the brand, even wheeled around the warehouse to be sure inventory was being properly managed to take care of our customers and trusted retailers.

It is through the pain and suffering I began to realize how much of an impact I could make by sharing my story and committing to my role in creating a like minded community around my shared passion of bodybuilding. A community and brand that was built by athletes for athletes; ensuring that the products were completely transparent, properly dosed, manufactured at the highest capacity, and filling the gaps with what is required to compete at the top level. 

- Casey Barnette